HASHTAGS CAN SAY A LOT, SO USE IT WISELY..
A hashtag is a keyword or short sentence that you should write without space with the sign (#) at the beginning. They gather public conversation of different social media users into one single stream. Created in the year 2000, since then it has spread like wildfire across the Internet. They are so famous in the tech culture today that it is indeed rare to encounter anyone not knowing what they are. Hashtags have become so popular that Oxford dictionary added it in 2010. But knowing what hashtags are, does not mean you know how to properly use them.
The hashtag is maybe one of the most popular ways to categorize social media. It works like an index and gathers all the data from any social media post and message. It connects and engages social media users around thematic conversation, making your content visible to your targeted audience. And as e-commerce owner, it can be the direct key to better visibility on social media. If you use them well, hashtags will boost your visibility and will then increase sales on your e-commerce.
While using these hashtags there are some do’s and don’ts which will make your post reach a wide range of audience.
#1- REPLACING QUALITY CONTENT BY HASHTAGS
A hashtag will never replace some quality content. You should add it to the end of the post, in order to classify the subject you are talking about but not as the content itself. Hashtags should only be there to outline your content. Make sure the content you are sharing is the best possible so that you can make the right impression.
#2- PUTTING HASHTAGS ON EVERY SINGLE WORD
Study shows tweets with hashtags will have their engagement rate twice as much than without. But don’t make it too long or too complex, because you want users to naturally search for your tag. Too many hashtags will make your post harder to read. If #Italk #like #that, #mycommunity won’t #takethetime #toreadme. Don’t try to use coded messages, nobody will bother to decode what you have to say.
#3- ABUSING OF HASHTAG TRENDS
Theoretically, it could make sense for you to use the most used hashtags of the moment, but in the long run it is not a good idea. You can check which hashtags are trending at the moment and use them to your advantage if they are relevant to your business. They are the subjects people are the most interested in and give you better visibility. But, if your content has nothing to do with this trendy topic, you don’t want to impose your e-commerce presence, users would consider it as inopportune.
#4- USING OTHER COMPANIES HASHTAGS CAMPAIGNS
Some companies are proud of the hashtags they use for their communication campaigns. For example, KitKat brand used hashtags #mybreak to propagate its message. This hashtag use is clever enough because it is close to their advertising slogan: “have a break, have a Kit Kat.” This hashtag makes the brand easy to identify, but still adding value.
#5-USING WRONG HASHTAGS
More than just classifying your tweets, hashtags will help you define your voice when jumping into a larger conversation. If you want to communicate about an event, in particular, don’t try to guess! Each event or specific action possesses its own official hashtags, so try to find it. If you attempt to talk to someone or participate in a debate on a particular topic, you need to use the hashtag that better suit the situation.
#6-NOT ADAPTING HASHTAG USE DEPENDING ON THE SOCIAL MEDIA
Hashtags can have an important role to help increase the organic reach of your post, but if you want to get their maximum power, you will need to follow the best practices, depending on the network. Each one of them has implicit rules concerning their hashtag use. When it comes to determining the number of hashtags you should include on a single publication, it differs depending on the social network you are targeting. Today the majority of social networks support hashtags, these include:
This little but iconic symbol exists on the majority of social media and its use may vary depending on which one you decide to operate. You will not use the hashtags the same way on Facebook than you will on Instagram for example. It is not always easy to understand the small differences that lie into the best practices for each social networks though. Because knowing how to use hashtags is crucial for your e-commerce success on social media, we will try to clarify the different hashtag uses and unveil the 9 most common mistakes to absolutely avoid.